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A young South African software founder sketching a first product prototype using blank paper wireframes at a sunlit Johannesburg studio desk, over shoulder, close view of pencil and papers

MVP Planning

A minimum viable product is a way to test whether a proposed solution helps a real user. It is not simply the smallest version of every feature on your wish list.

Customer Discovery

Customer discovery begins with listening to how people work today. Ask about recent behaviour rather than asking whether someone likes a future idea.

Top-down editorial photograph of a startup product planning desk: blank index cards in a neat sequence, open notebook, laptop edge and a single hand arranging priorities, warm neutral colours

Writing a Startup Product Brief

A product brief connects the business problem with the work a designer or developer needs to estimate. It should make priorities and uncertainties visible.

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